Body of Work Brands
Function and flavor shouldn't be a compromise.
Why We're Building This
The protein shake space is booming — but it hasn't evolved. Outdated protein sources. Artificial sweeteners and dessert flavors. Gym-centric branding built for someone else. The category is crowded, but it isn't satisfying the needs of people who hold a high bar for taste, ingredients, and design. No brand has claimed the intersection. Until now.
Victoria Pustynsky
Founder & CEO
"I've spent my career in beverage and luxury brand building — always a step ahead of the curve, always chasing what's next. Fitness and wellness have been constants for me, not trends. And for years I kept looking for a product that met the same standard I hold everything else to: exceptional ingredients, real results, and something that actually tastes worth drinking. It didn't exist. So I built it. This is Body of Work — and it's just getting started."
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